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做好这四点 电商小程序店铺不愁没销量!

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发表于 2019-7-23 09:04:53 | 显示全部楼层 |阅读模式

当小程序遇上内容电商会撞出什么样的火花?

“小小包麻麻”利用小程序打造内容电商基地,月收入1.2亿元,用户复购率80%

“味姨”打破“小号赚不到钱”的局势,利用小程序从月入4万到每月百万电商流水

如今小程序+内容电商已经成为电商行业的标配,也成为各大公众号平台实现变现的新型方式。

如何找到用户?

01 公众号一键跳转,共享粉丝流量

公众号内可以直接通过公众号图文跳转、公众号菜单跳转、公众号资料页跳转、公众号文中广告等多个入口快速向小程序导流,为小程序培养第一批精准的种子用户。

02 社交广告全面曝光,快速拉客

根据小程序品牌特性,定向选择用户群体、投放场景等,直接触达每一个目标用户的朋友圈。用户看到朋友圈内容时,点击即可进入小程序相关页面,快速转化为小程序用户。

03 一键分享粉丝群,快速带动消费

在新品推出或者举办活动时,商家可直接将对应页面以小程序卡片的形式分享到粉丝群,引导用户进入小程序。并利用群内陌生人消费推荐,刺激更多用户进入小程序消费,实现口碑营销。

如何让用户付费?

01 内容导购体系,打造商品销售闭环

小程序支持发布图文、视频以及导入公众号文章,帮助商家打造多样化商品展示基地,玩转“内容+商品”配套的种草式营销,快速提升商品售卖率。

02 完善商城体系,全方位展示商品特性

从店铺装修到商品管理,极乐小程序提供完善的功能体系,帮助商家搭建个性化商城体系,全面展示售卖商品。

03 多种营销裂变方式,轻松实现转化

>>>拼团

方案提供普通团、新人团、阶梯团、帮帮团、抽奖团5种拼团形式,商家可选择一些低客单价的热销品来开展拼团活动,通过熟人社交分享“以老带新”,快速裂变获取新用户。

>>>秒杀

节日营销联合店内爆品秒杀活动,帮助商家快速提升店铺曝光与销量。秒杀时间倒计时增加用户紧迫感,刺激用户快速消费。

>>>优惠券

优惠券作为最常见的营销手段,结合店内其他营销方式,能够有效提升店铺付费转化。例如:拼团+兑换券,拉新同时提升新用户转化率、次数劵+会员卡,培养用户消费习惯等等。

如何保持用户活跃?

01 签到奖励+消息提醒,培养用户使用习惯

商家以优惠券、积分兑换、会员卡等作为奖励吸引用户进入小程序签到消费。同时利用每日签到消息提醒,进一步保持用户与小程序之间的持续联系,提升用户粘性以及复购率。

02 社区讨论多向互动,深度唤醒用户

社区内通过评论、点赞、分享、发帖等互动形式,形成用户与用户、用户与商家之间的多向交流触达,唤醒小程序用户,保持小程序活跃度。

03 趣味活动+奖励,提升营销氛围

商家通过将多样化趣味营销方式与店内营销活动相结合,活跃店内营销氛围。用户参与活动获取奖励,进一步刺激用户消费。

如何让用户持续付费?

01 公众号文章持续触达,保持用户联系

定期稳定的在公众号发布商品推荐、测评等文章,触达公众号粉丝,保持与粉丝的信息互通。并在文章内直接插入相关小程序卡片,引导用户点击转化。

02 定时消息推送,唤醒用户消费欲望

用户在小程序内消费后,定期向用户推送店内活动通知、领取优惠券通知、会员卡领取通知、活动到期通知等,不断提醒刺激用户进入小程序消费。

03 阶段连续活动,用户不断回流

商家可以根据店铺不同阶段或节假日等,来开展阶段性的促销活动,保持用户与店铺的高频互动联系,不断引导用户进店消费,最终将用户转化为忠实粉丝。

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发表于 2019-10-30 00:26:00 | 显示全部楼层

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